One of the most significant aspects of maintaining high connect rates and avoiding call labeling issues is managing your outbound numbers effectively. By utilizing number lifecycle management, you can extend the lifecycle of each outbound number. In conjunction with other Number Sentry tools like Number Mapper and Number Defender, you can also route outbound calls placed from that number around carrier labeling and call-blocking issues.
Understanding Number Lifecycle Management
Number lifecycle management (NLM) is a systematic approach to managing the lifecycle of outbound calling numbers. Unlike traditional methods such as number swapping or number retirement, NLM provides a more sustainable and effective way to handle outbound numbers. It ensures that each number is used optimally, reducing the chances of it being labeled as spam or blocked.
Three Benefits of Number Lifecycle Management
- Reduced Call Labeling and Number Fatigue: One of the primary benefits of number lifecycle management is its ability to address residual call labeling and number fatigue. By managing the lifecycle of each number, outbound call centers can avoid the pitfalls of overusing numbers or letting them become stale and prone to blocking.
- Fewer Numbers, Better Management: With number lifecycle management, call centers can maintain a smaller pool of well-managed numbers. This is a significant shift from outdated techniques like number swapping, which often result in a larger, less effective pool of numbers. A well-managed, smaller set of numbers increases the likelihood of connecting with customers.
- Enhanced Performance Metrics: NLM simplifies the process of generating performance metrics for each number. By closely monitoring each number’s performance, outbound call centers can make data-driven decisions about when to move numbers through different lifecycle stages, such as Warm Up, Active, and Cool Down.
How Number Lifecycle Management Works
NLM recognizes that not all numbers are created equal. Each number may experience different events like spam tagging, call blocking, and number fatigue at various points in its lifecycle. Effective NLM involves moving individual numbers in and out of lifecycle stages based on their performance. This tailored approach allows outbound call centers to address specific issues with specific numbers rather than applying broad, one-size-fits-all solutions.
Manage the lifecycle of each of your numbers with no dialer updates. The unique five-stage toolkit of NLM includes:
- Pending: Numbers are awaiting activation.
- Ready: Numbers are prepared for use.
- Warm Up: Numbers are systematically introduced to calling algorithms to avoid immediate labeling.
- Active: Numbers are actively used for outbound calls.
- Cool Down: Numbers are temporarily rested to prevent fatigue and labeling.
Number lifecycle management offers a more effective and sustainable way to manage outbound calling numbers. By reducing call labeling, preventing number fatigue, and maintaining a smaller pool of well-managed numbers, NLM helps outbound call centers achieve higher connect rates and improve overall call center performance. Embrace NLM to enhance the effectiveness of your outbound calling strategy by simply reaching out to Number Sentry to learn more.
